Lorus backs Djokovic charity work with collection


Seiko brand Lorus has released a collection of three watches to support the work of tennis superstar Novak Djokovic’s charity foundation.

The Novak Djokovic Foundation was founded 2007 with the aim of helping underprivileged children in his native Serbia and elsewhere around the world.

The foundation supports several schools and institutions in Serbia offering access to education and sports to children. Recent floods in Serbia have created a pressing need to support the region’s children as massive reconstruction work gets underway.


Commenting on the launch of the Lorus Novak Djokovic Foundation watch collection, Djokovic said: “I am delighted that Seiko is helping my Foundation through this Lorus watch collection, especially now that so many children in Serbia have had their lives disrupted by the recent floods.”

The Wimbledon champion has been brand ambassador for Seiko – Lorus’ parent company – since January this year.


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