Lord Sugar tweets support to WatchPro Awards finalist

LONDON, ENGLAND - OCTOBER 26: Lord Alan Sugar talks during a visit to the Apple Store in Covent Garden on October 26, 2010 in London, England. (Photo by Gareth Cattermole/Getty Images)

South-west watch specialist Michael Spiers has the backing of a rather famous supporter as it bids to win one of the top retail accolades on offer at this month’s WatchPro Awards.

The Plymouth-based retailer is a finalist in the Independent Luxury Watch Retailer category and it has none other than Lord Alan Sugar in its corner.

The entrepreneur and star of The Apprentice recently took time out to send his regards to the firm after it was announced that it had made the shortlist.

He tweeted: “Michael, I am pleased to see @MichaelSpiers have been nominated for Independent Luxury Watch Retailer @WatchProAwards 2016.”

As reported by WatchPro here, Lord Sugar is a long-term customer of Michael Spiers and still takes trips from London to Plymouth to look for watches. His most recent purchase from the retailer was an £8,000 Rolex Oyster Perpetual Cosmograph Daytona.


Michael Spiers replied to Lord Sugar from its corporate Twitter account, tweeting: @Lord_Sugar @WatchProAwards really honoured to be nominated for this award. Thank you for your support and hope to see you in-store soon.”


The WatchPro Awards take place on 26 October 2016 at Shakepeare’s Globe.

An online industry vote is currently underway to determine the winners. If you work in the UK watch industry and have not yet cast your vote, you can do so here.

WatchPro is yet to hear whether Lord Sugar requires a seat for the WatchPro Awards, but the good news is that you can secure one today! Click here for full details.

Click here to find out more about WATCHPRO Awards.

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