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London Watch Show and WATCHPRO Salon collaborate to boost collecting in the capital

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The London Watch Show’s inaugural outing attracted a staggering 3,200 attendees over two days earlier this month, with 100 exhibitors from around the world presenting luxury pre-owned watches to avid collectors and enthusiasts.

The event was postponed from last year, and demonstrated the strength of pent-up demand for vintage and certified pre-owned timepieces.

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As well as a successful physical event, the organiser is a master at digital marketing and generated global exposure for the event through social media and YouTube influencers that attended the show.

Punters queue to get into the 2021 London Watch Show.
Pre-owned watch traders present their products.

That expertise is now being put to work promoting WATCHPRO Salon, which takes place from November 12 to 13 at The Londoner Hotel on Leicester Square.

Together, The London Watch Show and WATCHRPO Salon will collaborate to build a suite of events that bring together new and pre-owned watch businesses presenting their treasures to trade, press, influencers and consumers.

“I have always believed strongly in collaboration between the complementary new and pre-owned markets. Passionate collectors are always looking at what to sell to make way for their next new or pre-owned watch purchase while a new breed of traders is profiting from the soaring value of certain references,” says WATCHPRO co-founder Rob Corder.

“WATCHPRO Salon and The London Watch Show working together makes perfect sense today. We complement each other in just the same way new and pre-owned watch businesses. Together, we will grow, educate and entertain the community of collectors and enthusiasts in London and the rest of the UK,” he adds.

WATCHPRO will promote The London Watch Show as it looks towards 2022, while LWS will be a digital partner for the Salon and will be bringing its video team down to film the event, interview brands and generate live coverage at the event.

WATCHPRO Salon

Meet the London Watch Show team at this year’s WATCHPRO Salon, a showcase of prestige watchmakers and a chance for brands, retailers and press to meet collectors and enthusiasts in 5-star luxury.

The two-day event takes place from November 12 to 13 at The Londoner, a brand new 5-star hotel on London’s Leicester Square.

Other confirmed exhibitors include:

ALLEMANO | BALL WATCH | BA1110D | BIANCHET | BONHAMS | BRITISH HOROLOGICAL INSTITUTE | CHARLES GIRARDIER | CHRISTOPHER WARD | CYRUS | CZAPEK | DELMA | DOXA | DUCKWORTH PRESTEX | GRAHAM | GRAND SEIKO | IKEPOD | JUNGHANS | LAURENT FERRIER | MARATHON | MAURICE LACROIX | MECCHANICHE VELOCI | MICHEL HERBELIN | ORIS | PARMIGIANI FLEURIER | PEQUIGNET | PERRELET | QLOCKTWO | SCATOLA DEL TEMPO | SCHOFIELD | SIDEREUS | SINN | SPEAKE-MARIN | SWISS CAPSULE | SWISS KUBIK | THE SPLINED HUB | U-BOAT | VICTORINOX | VOUTILAINEN | WOLF | WILLIAM WOOD WATCHES | ZEITWINKEL

Click here to book WATCHPRO Salon tickets.

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