Links of London has taken the wraps off of its AW14 advertising campaign for watches and jewellery featuring a new pared back look.
The campaign, shot by photographer Adam Whitehead, uses both model and still life images of the brand’s new collections, showcased against lifestyle backgrounds that give a nod towards the brand’s British heritage in both casual and formal surroundings.
The featured men’s collections include the premium Brompton, Richmond, Greenwich and new Swiss-made Regent watches modelled alongside cufflinks and a leather bracelet. Links of London also uses the campaign to focus on gifting, making a feature of the brand’s gift packaging.
Dedicated images were also shot with Christmas in mind which will be revealed within print media during December. The AW14 campaign launches this month in print and online.