Links of London will donate £10 from every watch it sells between now and the end of October in a fundraising drive for the Make-A-Wish foundation.
The charity grants magical wishes to enrich the lives of children and young people fighting life-threatening conditions.
Martin Byrne (pictured), head of FF Group UK & Ireland, the parent company of Links of London said: “Make-A-Wish is a remarkable charity creating incredible memories and bringing happiness to very special children. We are immensely proud to partner with them and to support their exceptional work.”
This year, Make-A-Wish UK is celebrating 30 years of granting wishes to more than 10,000 seriously ill children. Each wish is unique to the child and the charity works hard to make each one as magical as possible.
Wishes granted recently range from meeting a favourite film, TV or sports personality to being a princess, doctor, vet or firefighter for the day – and all are tailored to provide a personalised experience that creates lasting positive memories for their family.
There are currently 20,000 children and young people in the UK fighting a life-threatening condition. In 2016 Make-A-Wish wants to grant more than 1,000 wishes. Make-A-Wish receives no government funding – so every donation really does count.