Beaverbrooks has reported growth in the strength of licensed branded timepiece sales, as consumers seek out fashion labels at more accessible prices.
As part of WatchPro‘s March issue, which took an in-depth look at the power of licensed fashion watch brands in the UK market, Beaverbrooks’ buyer Nick Bucknell gave feedback on the licensed watch brand sector.
He said: “Licensed watches have absolutely grown in strength. We believe this is following the ever-growing popularity of fashion labels in general, although particularly noticeable in the clothes and jewellery industry.
"People love to wear fashion labels and really do buy in to the lifestyle and appearance of the image that they portray. A watch is another opportunity to do this in style and at a reasonable cost, add to this great quality products and it is easy to see why this segment has grown stronger."
Beaverbrooks, which operates 64 stores nationwide, stocks a number of licensed brands including Marc by Marc Jacobs, Guess Watches, DKNY and Michael Kors.
To read the March issue of WatchPro in full online, click here.