Lars Larsen reaches out to independent jewellers


Lars Larsen has become an approved supplier of The Company of Master Jewellers (CMJ).

The Danish watch brand, which is distributed in the UK by Ebling Feres International, will make its first appearance at The CMJ’s summer buyers’ meeting this August in Birmingham.

The group represents around 140 independent retail businesses with over 200 stores, and has strict rules for suppliers to qualify as approved suppliers.


Claire Perkins, sales director at Ebling Feres International, says the agreement will help them reach out to independent jewellers.

“We are proud to become an approved supplier of the CMJ and now have access to some of the most forward thinking and successful retail jewellers. We are looking forward to forming long lasting business partnerships with the CMJ’s members,” she adds.

Lars Larsen sells ladies, gents and unisex watches, with leather, NATO, silicone or steel bracelets.

The majority are made in Switzerland and retail from around £140-495.


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