Glasgow-based Laings says it is receiving record levels of inquiries for the new watches launched by Rolex this week.
Stuart McDowell, retail director for the luxury watch and jewellery business, says that the calls started the second customers saw the watches.
“All our authorised stores phones have been inundated,” he tells WatchPro. “With our online chat and digital presence, we are also experiencing more requests coming through these channels than ever before. Even my mobile started late last night and has not stopped.”
Rolex unofficially made this a Submariner year with a slew of new dive watches in a slightly larger 41mm case. But it was the entry level Oyster Perpetual that Mr McDowell admired most.
“It has to be the fresh dials on the 36mm Oyster Perpetual,” he says when asked about the stand out pieces from this week’s launches. “I know my wife will be asking for the Oyster Perpetual 36 with a turquoise blue dial on an Oyster bracelet,” he adds.
Adding an Oysterflex strap to the Sky-Dweller was also a smart move, “Hopefully giving the watch a more practical appeal,” Mr McDowell suggests.
Laings customers seem to be more drawn to the headline act, the new Submariners, and particularly the black dial with green ceramic bezel ‘Kermit’.
“The Submariner, being one of the pillars in the professional collection, has created the most demand, especially the LV version,” Mr McDowell reveals.
“Some customers are concerned over the increase in case size, however with the thinning of the lugs, I’m sure this will wear similar, if not smaller, than the 40mm and will prove to be popular,” he adds.
Laings is giving nothing away on the allocations it will receive this year, and whether there could be more steel professional watches available, which might cool prices on the secondary market.