Story watch

Kranz & Ziegler push UK with bracelet/watch set

Danish charm bracelet brand Story by Kranz & Ziegler is aiming to push its collection aggressively in the UK with a new introductory price for its starter bracelet and watch charm.

Story by Kranz & Ziegler successfully introduced watch charms to its collection last season. Now co- founder and designer Mads Ziegler has introduced larger dials, vibrant colours and greater levels of embellishment in a wider collection as well as new lambskin and satin bracelets.

The new leather wrap starter bracelet and watch charm will retail for £99 in a bid to expand the brand’s presence in this country. Fans already include Cara Delevingne, Millie Mackintosh, and Ashley James.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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