Klokers dials up commercial appeal of its bestseller with midnight blue makeover

Klokers 01 midnight blue

Klokers has added a midnight blue model to its bestselling Klok-01 family.

The latest addition Midnight Blue Klok-01 also has a quick release system so that a range of different straps and bracelets can be used.

Klokers has chosen an intense hue of blue that it says is inspired by the ‘blue hour’: the hour just before sunrise and just after sunset when the sky is filled with an intense blue.

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Since its launch in 2015, the French-Swiss brand Klokers has increased its retail network worldwide and, in less than three years, is now present in 19 countries with more than 250 points of sale.

The Klokers concept has been rewarded with the Bpifrance excellence and Observeur du Design 2018 labels and a nomination for the German Design Award 2019.

The midnight blue edition will be in stores and online from October 2018.

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Alex Douglas

The author Alex Douglas