Kennett watches has signed a partnership deal to sponsor the first Irishman to attempt the Vendée Globe Challenge solo sail race.
A deal was signed to back Team Ireland in its first ever attempt of the race, a 90-day solo trip around the world that starts this weekend.
It is hoped the deal will increase Kennett’s exposure and boost sales. The race attracts a global audience, presenting an opportunity for high-profile exposure in new and existing markets.
The last Vendée Globe generated 700 hours of TV coverage, 285 million page views online and reached 2.3 billion households.
The British watch brand has signed on as the team’s official timing partner and will release a commemorative chronograph in time for Christmas.
The limited-edition Vendée Globe watch will fall under its Challenger series of sporty chronographs and will launch in December in time for Christmas orders.
The 25,000-mile non-stop race around the globe will be attempted by Irish multi-millionaire entrepreneur and keen sailor Enda O’Coineen, who will sail the entirety of the trip unassisted.
He will be the first Irish person to ever attempt the Vendée Globe and will take to the seas in a high-performance Imoca 60 monohaul yacht, which will bear official timing partner Kennett’s branding on both its interior and exterior.
O’Coineen, who will use the race to raise funds for the Atlantic Youth Trust, said: “It is a lifetime ambition of mine to compete in the Vendée Globe round-the-world race.
“4,000 people have climbed Everest, 500 people have been into space – less than 100 have completed the Vendée Globe. It is the ultimate in ocean racing. To finish is to win.”