Kenneth Cole is bringing back its “best-selling” automatic watches as it looks to expand on its heritage to grow sales in the men and women’s segments.
The brand has introduced a new range of Fall/Winter automatic watches that are designed to embody the on-the-go lifestyle that the brand stands for by working in tandem with its wearer.
The watches have been on show at Baselworld this week, where they have been showcased by licensee partner Geneva Watch Group.
The Fall/Winter Automatic Collections build on Spring/Summer’s clean and classic look, with the firm bidding to incorporate subtle details that enhance and inspire the wearer.
The women’s automatic collection has been refreshed, with intricate stone detailing around the bezel that adds a chic feel.
Men can choose from models within a ‘modern dress’ and ‘modern sport style’, with both silicone and leather straps available.