Bulova has celebrated the signing of a three year partnership deal with the Grammy Awards with an exclusive concert by Katharine McPhee.
The singer, who is also appears in the television series Scorpion and Smash, did a quick Q&A and concert for a gathering of key clients and media the night attending the 59th Grammy Awards, which are run by The Recording Academy in America.
“We were honoured to be part of such an iconic show and to work with an institution that is dedicated to preserving the many timeless moments in music,” said Michael Benavente, managing director of Bulova US. “A partnership with The Recording Academy allows Bulova to continue its own history of musical firsts.”
Evan Greene, chief marketing officer of The Recording Academy added: “The Grammy Awards are known for creating some of the most memorable and iconic moments that we collectively share. Our partnership with Bulova represents the importance of time in these history making musical moments.”
