Junkers name dropped in favour of Iron Annie by German watchmaker Pointtec


German watch producer Pointtec has replaced its bestselling brand Junkers in favour of new brand Iron Annie.

Iron Annie is a nickname given to the Ju 52, a German transport aircraft manufactured since the 1920s by Junkers, a major industrialist in the country. The aircraft is popular because it was used mainly in civilian roles during World War II and since, sometimes as an air ambulance or as a troop and cargo carrier for the Luftwaffe.


Since 1945, it all but vanished but vintage planes are still flown at air shows and for sightseeing trips.

The aircraft has a distinctive corrugated metal alloy exterior, which has been reproduced in miniature on Junkers watches that will now be known as Iron Annie timepieces.

The change of direction came about after the parent company Pointtec decided not to renew the Junkers license after a sharp increase in royalty fees was asked for by the brand’s family for the use of its name.

The Junkers family will produce its own watches using the Junkers brand in collections that will launch later this year.

Distributors in North America and the UK believe that the Iron Annie name will quickly gain traction.

“Our experience in the UK and America suggested that any potential challenges with changing from Junkers to Iron Annie would be more than made up for by the fact that customers would have a much more positive reaction because of warmth and recognition to the Iron Annie aircraft and because it did not sound like junk,” describes Hans Brandt, sales director UK/Ireland for the business.

Pointtec makes around 200,000 watches per year, more than any other German manufacturer.

2019 is a landmark year for German design because it is the 100th anniversary for the genesis of the Bauhaus movement, and the newly named Iron Annie brand has a complete collection launching this year in celebration.

The Bauhaus 100 Year collection spans clean and simple quartz-based three-handers with date where form most clearly follows function, as the Bauhaus movement prescribes. The range moves up through models using ETA, Sellita, Myota or Seiko automatic movements with power reserve meter and small seconds and chronograph functions.

A range of dial colours for the steel watches are offered, and they can be bought on complementary coloured leather straps or a Milanese mesh bracelet.

Another icon of German industrial design, the Zeppelin airships that flew in the early 20th century, is immortalised in the Zeppelin watch brand from Pointtec.

The watches are considerably more complex in their design that Iron Annie, and have chronograph, second time zone, date and small seconds functionality as well as displaying a tachymeter scaled on the dial to measure acceleration.


Previous articleLars Larsen drops its founders first name as new CEO relaunches brand as Llarsen
Next articleWatch sales rise at fastest annual rate for 15 months in January


  1. They could just call it Bauhaus or Pointtec but really not Iron Annie, Junkers is really still better than this last one.

  2. Only if stupid or poorly educated you would associate a name like Junkers with Junk by pronunciation or else.
    Iron Annie may be a collection but not a brand name. Despite the historical meaning it sounds like the nickname of a, let’s say, a party girl from Rieperbahn Strasse (red light district in Hamburg).

    • I cannot agree more. Can one think with any less depth? The great thing about the internet.is that everyone gets a voice. The bad thing about the internet that everyone gets a voice.

  3. I too have to say Iron Annie sounds horrible. Junkers is a well thought name and I never associated it with Junk. Stupid idea to change the name.

  4. I also prefer the old name, but to say the name change is ‘stupid’ is not relevant, as they parent company explained it was a licencing or royalties issue, and not changed just for the sake of it.
    But I agree Iron Annie sound like a sub-collection name. not a brand name. Will they change Zeppelin next to Inflated Arnold?!!

  5. Now I’m kind of worried… what happens if they lose the rights to the name “Zeppelin” too? Would they rename it “The Hindenburg”?

  6. A matter of personal choice but given the strategy adopted by the family I can see the thought process. I do like Iron Annie but I can see why fans of Junkers wouldn’t like it. The open goal is a robust range of women’s watches?


Please enter your comment!
Please enter your name here