TLKE has taken over distribution of Juicy Couture watches. The deal follows the signing of a licensing agreement by EGluck in Europe, which will now design and produce Juicy Couture watches on behalf of Authentic Brands Group, which owns brand.
The watch brand was previously distributed in the UK by MGS Distribution, which now trades as Movado Group UK.
Juicy Couture joins a portfolio at TLKE that includes Anne Klein, Nine West, Vince Camuto and Lonna and Lilly watches.
“The strategy with Juicy Couture watches is to keep true to the brand heritage with glamorous, irreverent and decidedly fashionable styles which are also commercially priced. We are excited to have the Juicy Couture brand within our brand portfolio,” says Teresa Timberlake, director of TLKE.
Hailing from Los Angeles, Juicy Couture is a fashion label with a youthful and playful style for its clothing, handbags, swimwear, fragrance, watches and jewellery.
TLKE will present the 2018 collections for its watch and jewellery brands at its London Market Week that runs February 6-14 at its headquarters in Kew Gardens, London.
Along with watches, the event will present jewellery launches from Marchesa, Jenny Packham, Vince Camuto and Juicy Couture.