John Lewis will expand the footprint for Cluse watches across the UK this spring, with the number of stores stocking the brand increasing from three to 30.
The brand, which has been distributed by Peers Hardy in the UK since November last year, has over 2 million followers on social media including 645,000 on Instagram.
Prices for the minimalist style watches, which come in six core ranges, are around £80.
John Lewis initially offered Cluse in its Kingston, Liverpool and Birmingham stores, as well as on johnlewis.com.
Strong Christmas sales have encouraged the department store to add 27 doors for Cluse.
In total, Peers Hardy says it 140 retail doors across the UK today.