By Craig Heatly
Children’s jewellery brand Jo for Girls is set to launch a collection of watches at IJL – a first for the brand.
Jo for Girls will use the show to launch the range of children’s quartz watches, under the Time for Jo! brand name. The collections feature rubber and leather straps, cubic zirconia cetails, diamonds and a chrome cases.
Linda Lambert, founder of the company, personally deisnged the watches and revealed that she wanted to create a watch that was accessible and affordable for parents and matched the current trends in adult watches.
