Lund London launched a year ago with its By Savvy collection of stackable jewellery and stationery boxes and the Lund London collection of clocks.
Just before Christmas the company added a collection of watches, grouped into four series.
Series 1 are colourful rubber-strapped pieces. Series 2 are braided watches using Ronda movements that come with two different sized faces; rose gold or chrome colour cases; and five different coloured straps. Series 3 (Ronda movement) and Series 4 (Japanese movement) are more classic styles with interchangeable straps in leather, nato style or a metal bracelet.
The brand is already stocked in several countries and a handful of UK retailers – a network that it intends to expand at the Jewellery & Watch show.