JCK pushed back to August


JCK’s summer showcases, the JCK Show and Luxury by JCK are moving from June to August in an effort to ensure they have the best chance possible of taking place with fewer travel and social distancing restrictions.

Both events will take place again at The Venetian Resort & Sands Expo in Las Vegas, the venue of 2019’s shows.


New dates for the JCK Show have been set as Friday, August 27 to Monday, August 30. Luxury by Invitation Only takes place from Tuesday, August 24 to Thursday, August 26.

Last year’s JCK was converted to a digital format (pictured top), an experience few will want to repeat.

If both shows proceed and are on a scale of the 2019 outing, they will be the largest events in the world for the jewelry and watch industry.

All Swiss shows have been canceled or postponed from their usual spring slots.

“After a year without an opportunity for the jewelry community to gather together, it is important to JCK to facilitate an in-person event in the most positive and safe way possible. Following thoughtful discussion with our advisory boards, partners and customers, we have decided to move JCK and Luxury to a late August date pattern. It was clear this was the best path forward to reunite the jewelry industry in 2021.,” says Sarin Bachmann, group vice president, JCK & Luxury / Reed Jewelry Group.

“This move is possible due to the candid feedback we received from our JCK community, including our JCK and Luxury Advisory Boards, and the efforts of The Venetian Resort & Sands Expo and the JCK and Luxury show teams,” Ms Bachmann continues.

“We know our industry is eager to come together again, and we are excited to bring many new opportunities in 2021 to source, connect, learn and ultimately conduct business on and off the show floor before during and after JCK and Luxury. The jewelry industry should save these new August dates and stay tuned for more detailed information in the coming weeks from JCK related to the exhibiting and attending experience in August,” she urges.

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