Japan’s Grand Seiko wins permanent placement with Watches of Switzerland

Grand Seiko 155 Regent Street

Grand Seiko has secured its first permanent position within Watches of Switzerland in the UK.

Following two pop-up activations in London’s Regent Street and Oxford Street earlier this year (pictured above), the Japanese timepieces will now be available in the Canary Wharf showroom of Britain’s biggest luxury watch multiple.

It also builds on Grand Seiko and Seiko opening a boutique in London’s Knightsbridge in 2017.

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The specially selected range of 17 references in the Canada Place boutique covers the Heritage, Sport and Elegance collections – including the new Manual Wind “Spring Drive” models.

“This marks the beginning of what the brand hopes will be a long and developing relationship with this highly regarded luxury watch retailer,” a statement from Grand Seiko says.

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Rob Corder

The author Rob Corder