It is easy to see why British watch business Schofield is popular on both sides of the Atlantic, and around the world.
The company’s founder and designer Giles Ellis has a gift for pouring his personal taste into timepieces with broad appeal.
His artisan approach means volumes are low and demand is high, the perfect dis-equilibrium for a luxury brand.
A new Japanese Schofield B5 is a perfect example — a brighter watch to the more sultry B4 in bronze — and a piece that Mr Ellis calls “the prettiest Schofield to date”.
It may also be his most feminine.
Mr Ellis is an enthusiast for all things Japanese, and his new Japanese Beater B5 has a dial in a muted, cherry blossom color and a specially textured case similar in finish to traditional Suzuki or Shibuichi items.
It houses an STP 1-11, self-winding mechanical movement based on ETA’s 2824-2.
The watch’s case back is made from a sterling silver and glass enamel material and has a depiction of an old plum tree. The concept is inspired by manhole covers in Fuchū, which are elaborately decorated.
It is worn on a plum colored canvas strap with stitching picking up the muted cherry blossom hue of the dial.
Only 29 are being made, on sale now for £3,580 at Schofieldwatchcompany.com.
