British watch brand IWI Watches has teamed up with race driver James Walker, who will be competing in the Le Mans 24 Hour race this weekend, wearing a specially designed IWI helmet.
James will race in a No.66 JMW Motorsport Ferrari 458, alongside two teammates, Jonny Cocker and Roger Willis.
Walker said: "I’m really happy to have the support of the guys at IWI Watches at my first Le Mans 24 Hours.
“We had a great time doing the design for my Le Mans helmet and we’re all thrilled with the results. I hope that we all have an equally enjoyable and successful race in France this weekend."
Tim Nadin of IWI Watches said he cannot wait to see Walker in action and said the helmet “looks amazing”. The marketing initiative is a first for IWI Watches.