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IWC signs official timekeeper deal with Tottenham Hotspur on the day it opens its new 62,000 seater stadium

IWC Tottenham stadium

Tottenham Hotspur’s new stadium was supposed to be ready at the start of this football season in September last year, but it will finally open its gates tonight for a London derby against Crystal palace.

The occasion will also mark the start of a new official timekeeping deal with IWC Schaffhausen, which will doubtless hope that things run a little more like clockwork from now on.

A multi-year agreement will see the Swiss luxury watch brand have a strong presence across the club’s various channels including inside the new state-of-the-art stadium.

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Fran Jones, head of partnerships, Tottenham Hotspur, says: “We are delighted to announce our partnership with IWC, a luxury watch brand that has an incredible history and heritage. The brand’s meticulous attention to detail and absolute commitment to innovation are important qualities that we also value at the club. It is an exciting period for both brands and we look forward to working closely together over the coming years.”

Spurs’ new stadium has the largest capacity for a football club in London with 62,000 seats.

It is one of the world’s most hi-tech stadiums, benefitting from smart technology and pushing the boundaries of what a sports venue can offer.

Four giant HD screens total more than 1,000 square metres inside the arena – which is the largest in Europe, along with two façade displays and three tiers of ribbon displays, representing a first for a UK stadium.

The new facility is equipped with more than 1,600 wireless access points providing 100 per cent mobile coverage. A minimum of two NFL matches at the stadium every year, as well as other events including concerts, will bring a new audience to the local area, showcasing Tottenham and bringing further economic and social benefits to the area with truly global coverage and attractions.

Rob Corder

The author Rob Corder

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