Airports around the world have become a key battleground between brands jostling for position and paying massive rents for space in increasingly upmarket air-side shopping areas.
Few are as desirable or effective as London Heathrow, and IWC is taking advantage this month with a pop-up presentation at Terminal 2 promoting its support of a special round-the-world mission called “Silver Spitfire – The Longest Flight”.
Featuring a replica Spitfire with a wingspan of 11 meters, the pop-up is located in the exhibit area of Terminal 2 Departures and will be there until August 12.
It is operated by Harrods, an official IWC retail partner, and offers examples from across the watchmaker’s range of Portugieser, Portofino, Aquatimer, Ingenieur, Da Vinci models.
Centre stage will be the 2019 Spitfire and Top Gun collection from IWC’s Pilot Watches family.
The Silver Spitfire – The Longest Flight project will see British pilots Steve Boultbee Brooks and Matt Jones looking to make aviation history with the first round-the-world flight in a Spitfire. Lifting off in August 2019, they aim to cover more than 27,00 miles and 26 countries in the iconic aircraft.