IWC has unveiled medal-winning American freestyle skier and fashion model Eileen Gu as its latest brand ambassador.
Just 17-years-old at the time of signing, Ms Gu is described by IWC chief marketing officer Franziska Gsell, as an inspirational athlete and unifying voice.
“With her multifaceted personality, Eileen reflects the broad spectrum of our collections with timepieces ranging from casual or elegant to sporty. Her discipline and ambition, constant striving for perfection and strong commitment to using sport as a force for unity make her the perfect partner for our brand going forward,” she says.
As her career and profile have flourished, Ms Gu she has made it a priority to be a voice of change and an activist for women’s empowerment.
“I always believed sport has no boundaries. It’s one of the best vehicles to unite people, promote understanding, forge friendships, and create bridges between cultures. With IWC, I share the absolute will to achieve perfection and the clear focus on excellence – values also represented by the other talented athletes in the brand’s universe. I am looking forward to our collaboration,” Ms Gu says.