IWC develops digital activity inspiring people to stay connected


IWC is using the current global health emergency to dial up its digital activity through an initiative it calls Time Well Shared.

It will see IWC employees, brand ambassadors and partners share their time, knowledge, experience and passion through digital channels with the aim of inspiring people to make the most of their time, and entertain and support them by keeping them connected and engaged.


“In these extraordinary times, we would like to reach out to people with a message of solidarity, hope and positivity. Through our spontaneous initiative, we want to offer a new way of staying in touch with the IWC family. We aim to encourage and inspire everybody to make good use of the time, to be here for one another, and to develop and grow stronger,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.

In the coming weeks, IWC will present online lectures, speeches and webinars across its digital channels.

The initiative will include contributions from IWC brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard and Maro Engel and partners such as Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation, Solaris Yachts and Orlebar Brown.

There is a fundraising component to the plan as well, with all digital output featuring a link to make donations to support Save the Children, which is strengthening its programmes that protect children and families in countries that are hit by the virus, increase support for national health systems, and raise awareness among parents and caregivers on how to provide psycho-social support to children.

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