With a retail price of $37,550, you might think that a secondary market dealer price of $81,000 for a golden Rolex Daytona with green dial is a bit rich.
But SwissWatchExpo, a trader in Atlanta, USA, says it is “the perfect time to buy” the super-hyped watch.
“It’s finally the perfect time to invest in the Green Daytona of your dreams from SwissWatchExpo,” the company advertises.
The gold and green Daytona, released in the 50th anniversary year of Rolex’s racing chronograph, has become know as the John Mayer Rolex after the declared love for the watch by the American singer songwriter (and watch collector).
There were rumours Rolex would be discontinuing the reference at Watches and Wonders this year.
That proved to be false, but traders drove the price of the Daytona up to eye-watering prices.
“Selling for over $125,000 at the peak of its popularity, the “John Mayer” Rolex has finally dropped in price to $81,000, making it the perfect time to buy,” a spokesperson for SwissWatchExpo says.
‘Company landed with plummeting stock desperately tries to convince others that its a good buy’