Omega watch owners in the UK are considerably younger than Rolex owners, according to research from insurance company Home Protect.
The company has analysed the timepieces listed as items of value on household insurance paperwork. Its first report found 11% of households listed a Rolex, with an average purchase price of £5000 and an average age of 68.
Omega watch owners are considerably younger, mainly in their 30s and 40s, according to Home Protect. 71% of them are men.
However, luxury watch owners aged 50+ own more Rolexes than Omegas. The average Omega watch is declared as being worth £3,000 and the average Rolex is worth almost two Omegas.
For men, being in a relationship also encourages Omega watch purchases. 75% of owners are married, and another 11% are in a relationship.
He’s less likely to have children, with only 48% having children compared with average 54% married men who have children.
The average Omega wearer was born in October 1972 and is now aged 44.