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Inhorgenta trade fair launches redesigned watch hall for 2019

Boutique_01

Jubilation at INHORGENTA MUNICH! The international trade fair for jewellery, timepieces and gemstones for 2019 (February 22 to 25) has already attracted a significantly higher number of exhibitors than the 2018 fair did. The redesigned Timepiece Hall A1 has played a key role in this growth and drawn many new, outstanding exhibitors to the fair.

Anybody who takes a stroll through the Munich trade fair offices – or INHORGENTA MUNICH, to be more precise – these days will see a lot of beaming employee faces. And there is a good reason for them.

All signs are already indicating that the 46th version of this international trade fair for jewelry, timepieces and gemstones will be both special and very successful. “In 2019, we will have a significantly higher number of exhibitors than we had in 2018,” says Stefanie Mändlein, Exhibition Director of INHORGENTA MUNICH.

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And that is certainly saying something. After all, the number of exhibitors rose by 4 percent in 2018. A total of 1,026 exhibitors from 42 countries attracted more than 27,000 professional visitors – a tremendous performance that has just been beaten.

A key reason for this increase in exhibitor registrations is the newly redesigned Timepiece Hall A1. The organisers of INHORGENTA MUNICH will introduce an innovative watch-boutique concept for the first time in 2019. It is a decision that falls right into step with today’s trends. Boutique concepts are seen everywhere you turn these days, in the hotel, sports and lifestyle industries, among other places.

It is no wonder that the exhibition space located in the middle of the hall is already sold out. “My team and I always try to meet the needs of our exhibitors and visitors;” Mändlein says. “We really seem to have hit onto something with the Watch Boutique.”

Eight exhibitors will show off their latest models and collections in this alluring area located in the heart of the 11,000-square-meter Timepiece Hall A1: Alexander Shorokhoff, Ebel, MeisterSinger, Michel Herbelin, Mühle Glashütte, Sinn Spezialuhren, Staudt Watches and Tutima Glashütte. The centerpiece of the Watch Boutique will be a roundtable where members of the industry will get together each day and discuss the latest developments in the timepiece industry. A bar with a lounge-like atmosphere will accentuate the boutique concept.

The efforts of the trade fair team appear to be really appreciated by the industry. Next year’s fair will include such long-time exhibitors as Casio and Junghans. In addition, the Swiss watchmaker Maurice Lacroix and Bruno Söhnle of Glashütte, Germany, are returning to the INHORGENTA MUNICH in February 2019 after staying away for several years.

Timepieces Hall A1 in 2018

The Citizen Group will bring both its main brand and the subsidiary brands Frédérique Constant, Alpina and Bulova. Mändlein says: “We are really looking forward to hosting these exceptional companies, and we will do everything we can to make them feel right at home in Munich.”

The manufacturers of smart and connected watches should particularly feel good. After all, business with “intelligent” watches is booming. In 2016, global sales of smart watches totaled about 34.8 million units. That figure is projected to rise to 80.96 million by 2021 (source: statista) – a gigantic market.

The Garmin brand is one of the heavyweights in this market – thanks in part to its popularity among sport and fitness fans. For this reason, the organisers of INHORGENTA MUNICH are really excited about the opportunity to welcome the Swiss company to the trade fair for the very first time.

The Timepiece Hall A1 has also undergone an optical makeover – in the form of a trip to romantic Venice. The shapes and materials used are designed to remind visitors of the Italian city. Exhibitors and visitors will be able to fall in love once again at INHORGENTA MUNICH.

Visitors at INHORGENTA MUNICH 2018

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Daniel Malins

The author Daniel Malins

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