INHORGENTA PREVIEW: Ziiiro Watches zooms in on the UK


Ziiiro watches was founded in 2010 after a German designer’s illustrations for a new type of space age watch were spotted on the internet by a Hong Kong manufacturer.

The company has been making massive strides ever since, and has distribution across Europe, including a handful of retailers in the UK.

The watches are designed to make time for fun, the company says.

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Futuristic, minimalist, bold, every design embodies the Ziiiro vision of creating space-age timekeepers that remind their fans “to zig while the world zags, and to take all the time we need to live and enjoy a life that’s awesome”.

Beyond the lively positioning statements is a brand with a dozen collections with celestial names like Lunar, Orbit, Saturn and Titan – all customisable in different colours and straps.

They typically retail for around £150.

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Rob Corder

The author Rob Corder