Gucci has added a hologram effect to its 2018 collection of G-Timeless watches.
The three-dimensional effect pops out of the watch and shows shifting images as you move your wrist.
Both the dial and strap of the 38mm quartz-based watches feature the Gucci GG logo as a floating hologram.
On the back of the case is an engraving of the Ouroboros motif, which appears in the maison’s jewellery collection as well.
This Swiss-made watches use anti-reflective sapphire crystal and are water resistant to 50 meters.