Olivia culpo paulina vega 28675 3742496 e1562931419271

IN PICTURES: TAG Heuer unveils its third anniversary Monaco in New York

New York is the first city outside of Europe to host a launch event after the first two watches were introduced at the Monaco Formula 1 Grand Prix and the Le Mans 24 Hour Race.

TAG Heuer unveiled the third in a series of five new Monaco models that are being rolled out in this, the 50th anniversary year of the square chronograph’s original launch.

New York is the first city outside of Europe to host a launch event after the first two watches were introduced at the Monaco Formula 1 Grand Prix and the Le Mans 24 Hour Race.

Cipriani on Wall Street was used for the event at which WatchPro rubbed shoulders with brand ambassadors Jean-Éric Vergne, a Formula E racing driver, and Hollywood actor Patrick Dempsey.

Former Miss Universe and friend of TAG Heuer, Paulina Vega, was master of ceremonies for the evening, which was also attended by celebrities including Olivia Culpo, Young Paris, and Alejandro Agag.

 

3 4 1990

 

Each of the five Monaco models being launched this year is paying homage to one of the decades since its birth. The piece unveiled in New York is inspired by the 1990s, TAG Heuer tells us.

It has a a steely industrial appearance with a blue and silvery dial reflecting the straightforward street style characteristic of the decade, TAG says.

There are 169 pieces available world-wide, priced at £5,350.

 

Patrick dempsey unveils 1990 monaco 28675 3742553
Patrick Dempsey.
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The scene at Cipriani Wall Street in New York.
Catherine eberle
Catherine Eberle.
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Alejandro Agag (Photo by Eugene Gologursky/Getty Images for TAG Heuer)
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Jean-Éric Vergne.
Olivia culpo 1161287859
Olivia Culpo.
Paulina vega
Paulina Vega.
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Young Paris.

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