Breitling marked its entry into the Chinese market by hosting a red-carpet celebration gala.
Held in Beijing at the Phoenix Center, movie stars and Breitling cinema squad members Brad Pitt and Daniel Wu were on hand to mark the occasion.
They were joined by personalities from the worlds of fashion, high society, sport, music, and film, including Japanese fashion designer Motofumi “Poggy” Kogi, South Korean actress Shin Se-Kyung, Chinese actress Qi Wei, and Chinese actor Li Zonghan.
Breitling CEO Georges Kern kicked off proceedings by describing what the move means for the Swiss-based watch brand.
He said: “Tonight marks the beginning of a new chapter for Breitling in China, and we are incredibly excited. We are thrilled to give you a look into what we call our legendary future, focusing not only on air but also on sea and land, together with our Breitling Squads, which include some of our most important partners, ambassadors, and friends.”
He added: “Breitling opened its first Asian flagship boutique in Beijing only a few months earlier and we are strengthening our online and digital presence in Asia through our strategic partnership with Alibaba with the grand opening of the Breitling Tmall flagship store.”
Brad Pitt then expressed his enthusiasm for the campaign, he said: “It’s great to be here in Beijing with Breitling. The brand is undergoing a transformation while also incorporating its history into the designs and I’m enjoying being part of it.”