IN PICS: Hemsworth launches TAG Heuer’s new in-house chronograph


Thor actor Chris Hemsworth met the Odin of the watch industry on his home turf when he presided over the Australian launch of TAG Heuer’s Carrera Heuer 01.

Jean-Claude Biver, TAG Heuer’s chief executive officer and LVMH watch division president, was in Sydney for the launch of TAG Heuer’s new inhouse chronograph, the Carrera Heuer 01.


Hemsworth, who was named as TAG Heuer’s global brand ambassador late last year, was first introduced to TAG Heuer during filming for the 2013 film Rush, in which he played Formula 1 driver James Hunt.

Biver said: “We choose our ambassadors according to our four communication platforms – sport, art, lifestyle and heritage. Chris is loyal to the brand and the perfect combination – great man, great father, a successful actor and Australian, which is an important market for us”.

The launch at The Royal Botantical Gardens also provided an opportunity to raise funds for the Australian Childhood Foundation, of which Hemsworth is a patron, with speed painter Brad Blaze painting a portrait of Hemsworth in record time before it was auctioned off for the charity along with a number of other lots including a hand-painted surf board.

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