British watch business Peers Hardy will be presenting Sara Miller watches for the first time in the UK at September’s IJL exhibition.
The watches are produced under license from Sara Miller London, a luxury designer of greeting cards, homeware and stationery, famous for vibrant prints, patterns and colours inspired by her passion for world travel.
The licensing deal with Sara Miller is part of a wider strategic shift by Peers Hardy towards brands with a strong British aesthetic.
“With British brands enjoying an all-time popularity high, Peers Hardy continues to build up its empire of premium British fashion brands, offering their expansive international distribution network a curated selection of diverse product designs,” the company says.
“Following on from a successful show at Baselworld in March, the distributor will be showcasing at its first domestic exhibition of the year at IJL. Proud to be presenting UK watch and jewellery retailers with their most exciting portfolio to date, including the likes of Radley London collection & Henry London, the team at Peers Hardy is particularly excited to see the reaction to newcomers Jigsaw and Sara Miller London,” it adds.