Kyron keogh geoff shreeves benoit lecigne grant mitchell

Hublot’s Scottish partner shrugs off failure of national team to qualify for Russia

Hublot and its exclusive retailer in Scotland, ROX, brushed off fears that people North of the border have no interest in this summer’s World Cup when they hosted a customer event in Glasgow to celebrate the unifying football values of passion, team spirit and commitment to success.

ROX co-founders Grant Mitchell and Kyron Keogh were joined by Sky Sports voice of football Geoff Shreeves and Benoit Lecigne, Hublot brand director for the UK, France, Benelux and Eastern Europe to host the night.

The atmosphere was one of love for football and the 100 guests enjoyed a cocktail in Glasgow’s famous Argyll Arcade where a customised Hublot football pitch and goal were installed right in front of the ROX Boutique.

A special beer tasting was held before Mr Shreeves invited guests to participate in a table football tournament on the first floor of ROX Boutique. 32 teams were competing, representing the 32 FIFA World Cup qualified countries.

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