Hublot has signed a deal with CNN’s football website, becoming its "official online timekeeper", with a series of Hublot adverts appearing across the site and live TV show sponsorship.
The commercial deal, brokered by the CNN ad sales team, continues Hublot’s association with football. The deal includes Hublot teaming with the real-time Champion’s League social media debate, including the 24/7 online countdown to the next Champion’s League match, which take place on the CNN Football Club website.
Hublot online banners and bespoke TV spots that will air on the site in Europe and the Middle East, Asia, South Asia and Latin America.
Petra Malenicka, sales director at CNN International, said: "We’re delighted to welcome Hublot on board as official timekeeper around a participatory, social show like CNN Football Club. This is a truly unique association that offers Hublot a valuable connection with CNN’s increasingly engaged, upscale audience, through the global language of football."
Ricardo Guadalupe, Hublot’s chief executive, said the move was part of the brand’s continued drive to be the unique and innovative in its marketing campaigns.
He said: "When CNN launched a new, fully interactive, social, football-focused show, we were absolutely thrilled to become the official timekeeper. Hublot has very close links to the world of football. It has been our great privilege to be chosen by FIFA as the official timekeeper of the next FIFA World Cup Brazil 2014. Together with our ties with major clubs Manchester United and Bayern Munich, this association with CNN Football Club makes logical sense for our brand."