Hublot is expanding its network in the UK with four Goldsmiths showrooms taking on the brand.
Goldsmiths in Birmingham Bullring, Gateshead Metro Centre and Lakeside in Thurrock, Essex, have already installed Hublot shop in shops.
The chain’s Meadowhall store will add the brand later this year.
Four additional doors expands Hublot’s network with Goldsmiths’ parent company The Watches of Switzerland Group to 18 in the UK and four in the United States.
“We are excited to continue our UK expansion in partnership with The Watches of Switzerland Group and increase awareness of Hublot around the country. The stores will have Hublot novelties and classics available for clients to discover, in a setting that fuses Hublot’s ‘Art of Fusion’ retail concept with the Watches of Switzerland Group’s longstanding expertise and luxury watch retail,” says Omar Choudhary, brand director for Hublot UK & Ireland.
The growing partnership has already been bolstered by Hublot making exclusive limited editions for The Watches of Switzerland Group, and the retailer will have been motivated to invest more now that the watchmaker is the official timekeeper for the Premier League.