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Hublot Big Bang could replace Old Father Time’s clock at Lord’s says Michael Vaughan

Hublot Old Father Time

Lord’s has not always been the greatest stomping ground for former England cricket captain Michael Vaughan, so perhaps he is less attached than some to iconic features such as the Old Father Time weather vane and clock that looks over the hallowed ground from above its grandstand.

Mr Vaughan, who became a cricketing legend for captaining the Ashes-winning side of 2005 against the greatest Australian team to ever tour England, lost the Lord’s test in the 5-match series.

He has, however, scored six centuries at the Home of Cricket, which is perhaps why Hublot, the official timekeeper of this summer’s Cricket World Cup, has signed him as a brand ambassador.

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Speaking to WatchPro at an event to mark 100 days until the World Cup starts, he discussed the tension between maintaining the great traditions of cricket while modernising the game for a new generation of players and fans.

Partnerships like the official timekeeper deal with Hublot are important, he says, because they bring money and expertise into cricket. Sharing ideas with Hublot’s executives can help cricket’s administrators understand how to build a modern global brand, he describes.

Probing Mr Vaughan on how far he would be prepared to go to modernise the game, WatchPro asked whether a Hublot Big Bang clock could replace the ancient timekeeper underneath the Old Father Time weather vane at Lord’s. “Why not,” he replied. “The Dicky Bird clock at Headingley (the home ground of Yorkshireman Mr Vaughan) was installed and sponsored by local jeweller Phillip Stoner,” he added in a remarkable demonstration of horological, commercial and cricketing knowledge.

 

Tags : Cricket World CupHublotSponsrship
Rob Corder

The author Rob Corder

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