Hublot has muscled into Harrods with a giant gorilla art installation in the store’s Fine Watch Room and a take-over of Brompton Road windows with promotions for its associations with Ferrari, Chelsea Football Club, French contemporary artist Richard Orlinski, London graffiti artist Sang Bleu and this summer’s Cricket World Cup.
The activity is a graphic and highly effective illustration of the focus Hublot has on the UK market this year following the re-opening of its Harrods boutique following the expansion of the store’s Fine Watch Room last year, and the opening of a directly owned boutique on London’s Bond Street.
“Hublot has always made a point of honor to offer a unique and immersive experience to customers and aficionados. That is why Harrods is the perfect partner for Hublot to unveil this exhibition,” says Ricardo Guadalupe, CEO of Hublot.
Analise Fard, Harrods director of fine watches and fine jewellery, adds: “Harrods is thrilled to showcase this exclusive timepiece with such a special exhibition in our Brompton Road Windows complimented by a special installation within the store. Our store is currently celebrating The Art of the Virtuoso which champions the makers and creators of some of the worlds’ best brands. I can’t think of a better example of craftsmanship and immense heritage than Hublot and I am excited for our discerning customers to come and experience the space in our Fine Watch Atrium.”