Chloe Kelly has seen her social media following soar by 111% since scoring the extra time winner to secure victory for England’s Lionesses against Germany.
The 2-1 victory in Sunday’s Women’s Euro 2022 final has made stars out of the England players, and their value to brands like watchmakers is burnished by the clean-living positive image they convey.
Hublot has already shared in the winning feeling of the England Women’s team as Official Timekeeper of the Euros, but other watch brands are sure to consider working with the victorious squad.
A study by betting.com looked into each players’ social media reach, and estimated the cost each player could charge for a single Instagram post — or should we call it a roar!
Lioness’ Instagram Influence Index:
Taking the top spot is captain of the England team Leah Williamson. The defender could earn an average £1,521.96 from a sponsored Instagram post to her 547,811 followers. Since England’s first game in the tournament, she’s gained 56% more followers, up by nearly 200,000.
The player with the biggest increase in followers since the start of the tournament last month is forward Chloe Kelly whose followers are up by a huge 111%, and it’s no surprise since she scored the mesmerising extra time winner securing their win over Germany on Sunday. In second place with a 110% rise in followers is Alessia Russo, and again it’s no shock after her unbelievable back-healed goal in the semi-final against Spain.
Top 5 Lionesses Who Could Earn Most From Sponsored Post:
Leah Williamson – @leahwilliamsonn
Age: 25
Position: Defender
League Team: Arsenal
England Goals: 2
England Apps: 33
Instagram Followers: 547,811
Est Instagram Earnings: £1,521
Lucy Bronze – @lucybronze
Age: 30
Position: Defender
League Team: Barcelona
England Goals: 11
England Apps: 95
Instagram Followers: 396,665
Est Instagram Earnings: £1,288
Fran Kirby – @frankirby
Age: 29
Position: Forward
League Team: Chelsea
England Goals: 17
England Apps: 62
Instagram Followers: 344,268
Est Instagram Earnings: £1,181
Alex Greenwood – @alexgreenwood3
Age: 28
Position: Defender
League Team: Manchester City
England Goals: 5
England Apps: 49
Instagram Followers: 344,208
Est Instagram Earnings: £1,121
Rachel Daly – @racheldaly3
Age: 30
Position: Forward
League Team: Houston Dash
England Goals: 8
England Apps: 53
Instagram Followers: 270,788
Est Instagram Earnings: £883
(all pictures from players’ Instagram accounts)
Methodology
Looking at the Instagram follower increase for each England player during Women’s Euro 2022 (6/7 – 1/8) and the money they could earn per sponsored post, the results show the most influential Lioness (Sources: Instagram, SocialBlade, Influencer Marketing Hub).
