Photo credit: Ignasi Monreal
Pre-eminent luxury brand Dior has announced the launch of the new House of Dior, which opens at 160-162 New Bond Street early this month.
Set across four floors, the store represents a significant expansion of Dior in the UK and will offer an extensive range of all of the brands products under one roof for the first time in the UK.
Peter Marino has designed the maison and has attempted to combine Christian Dior’s favoured design codes with iconic British architecture.
To celebrate its arrival in London, a series of exclusive products inspired by the union jack motif will be available in store which includes a limited-edition collection of watch pieces. The selection draws on the colour associations of the British flag, creating a signature for the offering of uniquely-hued models.