Following a whirlwind 12 months of continued business growth that resulted in a tripling of turnover compared to first year performance, the directors of London-based Global Watch Shop have much to celebrate.
“The reputation we have created in the past year continues to go from strength to strength – we have made some great new friends who come back and see us every time they are thinking about adding to their collections or just want a bit of advice, and so our brand has developed a strong identity as a trusted partner,” says Simon.
“Our organic growth of social media is also continually expanding our reach – we have amassed a targeted following of over 50,000 people across various platforms,” Matt adds.
This brand loyalty is never taken for granted by the three directors. Simon in particular was taught the value of reputation by his father, a horologist with almost 60 years of experience.
“What can take years to build can be destroyed in an instant,” he asserts. “Therefore, I always insist that customer care is paramount. I like to assist clients with their purchases, with a view to investment rather than just gaining a quick sale.”
Working as a team, Mike, Simon and Matt each bring a different skill set to the table, but their shared values ensure strategic alignment.
“Above all, we drive the business forward with integrity, ambition and a passion for the products that we are lucky enough to deal with daily,” says Simon.
“We’re very clear on where we want to take this business and the value we provide,” Matt continues. “As a business leader you should never be dissuaded from what you know to be right, even if it doesn’t work first time!”
When asked about their key business objectives for the next few years, it’s clear this approach will continue to be central to the directors’ strategy.
“We don’t set ourselves targets, but continue to create the best business we can for our customers, which will make the company stronger for us as well,” says Mike.