Originally hailing from Lisbon, Portugal, Ana Martins now considers herself a true New Yorker, as she has spent an impressive 30 years in the city, almost her entire adult life.
Having always had an eye for all things aesthetics and design, Ana studied at the Fashion Institute of Technology in New York before landing her first “real job” at the House of Gianni Versace. It was at the prestigious brand that she was first introduced to the world of jewelry and watches.
Knowing how to make the most of an opportunity, Ana built up her experience in branding, PR and product placement, that eventually led to her launching her own PR agency, Ana Martins Communications.
Naturally, clients from the watch business followed her and she has become a force within the world of timepiece communications.
Having been a company whose business was largely event driven, Ana was forced to adapt and pivot the business overnight.
“Pandemic pivoting as an agency has meant delving deeper into the digital space” Ana comments, “with a lot of hard work, I’m simply proud that we are not only still standing but thriving and taking on new clients and exciting new projects.”
The business marked its 20th year in 2021, and although they may not have been able to celebrate it in the way they wanted, it gave the tight-knit team a chance to reflect on their hard work, “The reality is that you have ups and downs in business and in life, the real success to me and to the team is experience, longevity and staying power.”
An admirer of creativity, Ana wants the industry to start advocating for its innovators; “It would be great to see more individualism and a greater acceptance for creativity across the board. We can all do a better job of supporting brands that take creative risks.”
