Oris is celebrating 110 years of watch-making in 2014, and remains fiercely proud of remaining an independent Swiss company, and one that now produces only mechanical timepieces.
Establishing Oris in the UK has required the passion and dedication of a tight, and extremely talented team, says Paul Thurlow, the company’s sales and marketing manager in the UK. “Oris has a slogan ‘Real watches for real people’, and we truly believe and live by this. We are real people from our CEO to our sales assistants. Our team [in the UK] is small but very long standing, with over 30 years combined service between us. I believe that this counts for a lot for any brand, but it is particularly important to us as our retail partners have had consistent and personal support from the same team members for more than a decade,” he believes. “We all know what challenges we have to deal with on a day-to-day basis so, it is particularly pleasing when all plans fall in to place,” he adds.
Oris’s 110th anniversary is being celebrated with the creation of the first complete movement it has manufactured since regaining its independence from ASUAG (which became Swatch Group) in the early 1980s.
“This year we have launched the Calibre 110, the first full in-house movement produced by Oris since 1981. This is a perfect way to embark on a whole new era for Oris as we look forward to the future as a strong, independent Swiss Watchmaker,” says Thurlow.