Hodinkee expands outside its home market in the United States

Hodinkee founder Ben Clymer has pivoted the business towards selling watches to his two million visitors ever month.

Hodinkee has made its first foray outside of the United States with the launch of a Japanese language edition launched in partnership with Hearst Fujingaho, the Japanese subsidiary of global publisher Hearst.

Hodinkee.jp will combine translations of content produced by Hodinkee in America along with unique content specific to the Japanese market. Unlike the US site, which sells 10 watch brands online, the Japanese version will not have an ecommerce component.


Hearst Fujingaho’s Men’s Media Group has a number of well-known men’s media outlets in its portfolio such as Esquire the Big Black Book, Esquire Digital and Men’s Club. With the addition of Hodinkee.jp, the company aims to broaden its appeal and strengthen the men’s lifestyle category creating synergies across its media publications.

Nicolas Floquet (picture: Yoshitaka Furukawa)

Nicolas Floquet, Representative Director and CEO of Hearst Fujingaho commented, “Hodinkee is famous worldwide among timepiece admirers for its unique approach to the world of wristwatches and for being one of the most successful digital media brands over the past 10 years. It is a privilege for Hearst Fujingaho to introduce the Hodinkee brand in Japan and share its unique content with a new audience of connoisseurs and beyond.”

Benjamin Clymer, founder and CEO of Hodinkee, adds: “We are very excited to launch the first international edition of Hodinkee in Japan. When looking to expand the global footprint of the brand, it was imperative to find the right partner, and we have with Hearst Fujingaho. Hearst Fujingaho’s commitment to editorial excellence, ability to produce high quality print and digital content, and its knowledge and network of watch brands is unparalleled, and we are certain of a successful venture between the two companies.”

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