Hermes was a luxury brand in search of a signature timepiece identity. The brand had created some convincing watches in previous years but had no recognisable aesthetic to call their own.
The Slim d’Hermes collection, launched at Basel this year , changes that. The watch could well be considered inhouse too as the dials and cases are produced by companies owned by Hermes and of course the leather straps are produced by Hermes themselves.
The ultra-thin automatic movement at the heart of Slim d’Hermes has even been developed and manufactured by Vaucher, another company that Hermes holds a stake in.
The look of the collection was achieved by graphic artist Philippe Apeloig, who was drafted in to create an entirely new typeface for the dials. His split-figure font gives the Slim d’Hermes collection a genuine sense of identity.