Nixon’s The Mission runs on Google’s Android Wear platform and firmware from Qualcomm and is being promoted as the world’s first ultra-rugged smartwatch, built to withstand an active lifestyle in the water, on the mountain and beyond.
The chunky 48mm Mission comes with Google Fit, Google Maps, Google Now notifications, and the voice search and action capabilities as well as a suite of custom applications tailored to action sports and third party app compatibility.
Pairing this innovative software with an ultra-rugged, water-resistant design and standalone GPS allows individuals to enjoy The Mission’s technology and third party apps regardless of environment conditions.
Nixon sells the watch on its own ecommerce website, which encourages customers to tailor their watches using different options for the case, bezel, band, and face. It is also be available from Snow & Rock Sports in the UK with prices starting at £360.