Ice-Watch has been in search of a new identity during the past year as its more familiar simple, colourful watches have fallen out of fashion.
The new look the Belgian brand has created for itself is based more upon pop graphics and contrast of materials, polished metallic elements set against matte silicone.
The most floral of the company’s summer releases was the fittingly named Ice-Flower, a floral print burst of blooms on the dial, including this luau-inspired piece.
The vivid 1950’s graphic is encircled by a golden ring set into the one piece silicon case and strap. Use of mineral glass and a Japanese quartz movement brings the model in at an attractive price and a plentiful range of colours offers plenty of choice.
