The first timepieces carrying the Salvatore Ferragamo name were launched in 2008, thanks to a licensing agreement with Timex Group Luxury Watches.
The plan was to create beautifully crafted watches that combine the value and image of the Italian fashion house with Swiss watch-making excellence.
Thankfully, Timex has avoided the temptation to pump out mass market fashion watches, and concentrated instead on high quality workmanship, materials and design.
The Cuore Ferragamo is a good example and a perfect gift for that special lady in a romantic’s life.
The stand out feature of this timepiece is the dial decorated with a gold IP, steel or red enamel heart that “beats” once a second as its two halves separate and then reunite, driven by a patented device.
Search for the watch on Youtube to see a video of how this looks. It’s cuter than it sounds and works well on a glamorous timepiece retailing for around £1650-1800 depending on materials.
